For over 20 years, Alicia has been building brands for national and global companies. In 2019, Brand Ethos was born as a branding and communications firm helping companies grow and thrive.
Kind Ethos was born on November 13, 2025. A sister company of Brand Ethos, Kind Ethos supports the way teams, leaders, young adults, athletes, and all humans interact with each other. The goal is to drive healthy collaboration in groups of any kind, which we believe is the basis for goal achievement and optimal team performance.
Our services include individual or group coaching, communication assessments, and the delivery of a playbook to make actionable change.
The Kind Ethos founder, Alicia Laszewski, is the creator of the Stop The Mobbing movement and playbook, a movement to name and suppress mobbing which is the most prevalent and toxic form of bullying affecting the workplace, schools, teams and communities.