
At Kind Ethos, we are dedicated to enhancing the way individuals connect and communicate. Our goal is to foster respectful interactions that lead to healthier workplaces and communities by infusing modern thinking and a transformational playbook for success. A subsidiary of Brand Ethos consulting, the Kind Ethos group is experienced at driving meaningful change and results for customers.

With over 25 years of experience in leading Marketing & Communications teams globally, Alicia is known as the queen of the tough conversation. She is the founder of Brand Ethos, a communications firm that supports a variety of clients. Prior to Brand Ethos, Alicia was the Global Chief Marketing Officer for large technology company in ad
With over 25 years of experience in leading Marketing & Communications teams globally, Alicia is known as the queen of the tough conversation. She is the founder of Brand Ethos, a communications firm that supports a variety of clients. Prior to Brand Ethos, Alicia was the Global Chief Marketing Officer for large technology company in addition to holding various senior level communications roles for other companies where culture creation and change were critical success factors. Her favorite title of all is wife and mom, and she is particularly proud of her upbringing in Spartanburg, South Carolina, her Clemson roots, and her Cuban and Spanish heritage.

Every brand has an ethos, and every human is better served if they can lean into their own kind ethos. Our consulting style is that every organization we coach is different and it starts with understanding the current dynamics of the school, business, or team. The tailored approach combines the goals/mission of the group with the core
Every brand has an ethos, and every human is better served if they can lean into their own kind ethos. Our consulting style is that every organization we coach is different and it starts with understanding the current dynamics of the school, business, or team. The tailored approach combines the goals/mission of the group with the core principles from our playbook. At the end of each coaching or consulting project, our customer is left with tangible actions that can drive the type of successful change that motivated them to call us. For some, this might even include policy changes that will help monitor the behaviors that are holding the teams back from their collective goals.

Our range of services include one-on-one coaching sessions, group coaching, team building, culture invigoration tactics, workshops, and retreats. We support businesses, schools, teams, and any group that can benefit from taking the edge out of their dynamic and replacing it with healthier communication and collaboration. It is proven tha
Our range of services include one-on-one coaching sessions, group coaching, team building, culture invigoration tactics, workshops, and retreats. We support businesses, schools, teams, and any group that can benefit from taking the edge out of their dynamic and replacing it with healthier communication and collaboration. It is proven that the most profitable and successful companies and organizations are the one with the healthiest team dynamics.

When you say the word ‘bully’ or 'harassment,' people sit up straight and pay attention. The concept was first written about by Heinz Leymann, Ph.D, a brilliant Swedish researcher in the early 1980's but it is still relatively unknown. It's time to make the concept known. Let's stop it together.
Looking to change the culture of your company, school, or team? Connect with us to learn how to book a session with your organization and experience the power of Kind Ethos!